What are Private and Pocket Listings?

Public Listings

A public listing represents the conventional approach to real estate sales. The property is listed on the MLS and extensively promoted to the general public via multiple channels, including online listings, open houses, and advertisements. This broad exposure ensures that the property reaches a vast array of potential buyers, increasing the likelihood of generating significant interest and potentially attracting multiple offers!

Pocket Listings

A pocket listing, also referred to as an off-market listing, denotes a property that is not publicly listed on the MLS (Multiple Listing Service). Instead, it remains confidential within the real estate agent's network. Through direct communication with other realtors and potential buyers, the agent promotes the property. Pocket listings serve various purposes, including market testing or discreetly selling a property without public exposure. They entail no public advertising or signage on the property, making them suitable for those who prioritize privacy and wish to avoid excessive attention. However, this approach may restrict options since the property isn't showcased to a broader audience of potential buyers.

Private Listings

Although similar to a pocket listing, a private listing differs in that it is listed on the Private Listing Network (PLN), a private section of the MLS accessible solely to real estate agents. This provides a bit more visibility for the property while still maintaining its off-market status. However, private listings do not appear on popular home search platforms like Zillow or Realtor.com, thereby restricting exposure to the wider market. Any public marketing efforts by the real estate agent, such as social media posts or yard signs, are at your discretion.

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